Statistics

  • Gender
    Graph of the data below
    Male30
    Female70

    Strong Female skew

  • Age
    Graph of the data below
    Under 2012.99
    20-2935.75
    30-3925.31
    40-4916.36
    50-597.23
    60+2.14
    Unknown0.25

    Stong skew in 20-39 demographic

  • Household Shopping
    Graph of the data below
    Majority42.75
    Equal but More15.2
    Equal but Less16.76
    Not Responsible20.71

    62% do the majority of their household shopping

  • Household Income
    Graph of the data below
    $ 40k or Less11.18
    $ 41k - $ 60k10.93
    $ 61k - $ 80k12
    $ 81k - $ 120k23.01
    $ 121k - $ 250k15.53
    $ 251k+2.88
    Unknown14.38

    53% Earn over $60K per annum

 Source: Nielsen Online Market Intelligence July 2010