Our sites & specs

Statistics

  • Gender
    Graph of the data below
    Male20.23
    Female79.77

    Strong Female Audience

  • Age
    Graph of the data below
    Under 201.53
    20-2940.08
    30-3925.2
    40-4913.74
    50-5912.21
    60+6.87
    Unknown0.38

    70% are aged between 25-54 years

  • Household Shoppers
    Graph of the data below
    Majority46.18
    Equal but More24.05
    Equal but Less16.79
    Not Responsible12.98

    50% of users do the majority of their household shopping

  • Household Income
    Graph of the data below
    Under $ 40k6.11
    $ 41k - $ 60k9.16
    $ 61k - $ 80k12.60
    $ 81k - $ 120k32.45
    $ 121k +16.79
    Unknown3.44

    Significant skew of higher household incomes.

Courtesy of Nielsen//Netratings Market Intelligence, March 2011