Our sites & specs

Statistics

  • Gender
    Graph of the data below
    Male43.32
    Female56.68

    Gender Balanced Audience

  • Age
    Graph of the data below
    Under 205.07
    20-2917.38
    30-3931.55
    40-4918.71
    50+27.27

    48% aged between 20-39 years

  • Household Income
    Graph of the data below
    Under $ 40K10.43
    $ 41-60K10.96
    $ 61-80K16.04
    $ 81-100K12.30
    $101-120K12.57
    $ 120 Plus21.65
    Unknown16.04

    62% Audience Have a Household Income over $60k

  • Home Owners
    Graph of the data below
    Owned w/ Mortgage45.45
    Owned Freehold20.86
    Rent29.68
    Other4.01
    Unknown

    65% Home Owners

 Source: Nielsen Market Intelligenc, March 2011