Our sites & specs

Bio

People always say congratulations. When you're a successful bidder it means you're willing to spend more money than anyone else. I'm not sure if that's congratulations or condolences. Eli Broad - American philanthropist and Art collector.

Sella.co.nz is New Zealand's leading commission free auction and trading website. Selling your stuff for free is the Sella team's passion and providing NZ with a viable 2nd option in online trading is their end goal.

To do this Sella will listen to people and make the changes needed to keep fresh. Online trading should evolve with the internet and members should dictate the direction of the site. Sella is not scared to make the big calls when needed, and they can offer selling gateways for both private and business users. 

New Zealanders have demonstrated an amazing uptake on rival trading sites and Sella believes the time is right to deliver a site offering new trading experiences, while not charging like a wounded bull for the service.

History

Sella was born of New Zealand’s demand for a simplified fee structure for listing and selling items online. The team at Sella like to think of it as keeping it real.

When other trading sites are getting a little big-headed, the Sella team are here to delver the better alternative, and the best way to learn what the market wants is to talk and brush shoulders with as many of our users as possible.

We have big goals and plans for the future. Why not join us for the ride ?

Audience

Sella users are representative of the broad New Zealand cultural landscape. They're interested in selling out the old, buying in the new and getting a great deal. This audience represents a fantastic opportunity to promote everything retail.

Almost anything can be sold on sella, so we have advertising options that can broad and widespread, or targeted at specific groups.  Why not present your products at this key point as a better alternative.

achievements

• More than 220,000 registered members
• Sella was home to Big Night In Telethon Auctions
• Exceptional growth in general goods up for sale as well as in our Property and Motoring sections
• Becoming very well known as source of discount travel deals, including weekly Grabaseat auctions

 

The Founders

  • Shane Bradley

     

    Shane is the founder of Sella and an entrepreneur who has founded and managed his own successful businesses for more than a decade. Shane’s most recent success, finda.co.nz, was acquired by APN News & Media. Shane is an active investor in Online companies in NZ, with interests in adhub.co.nz, getfrank.co.nz, grownups.co.nz and flicks.co.nz.

     

  • Casey Eden

    Casey has a Bachelor of Commerce in Management and Marketing from Canterbury University. Casey has joined the sella team as the Business Manager, after a number of years working for BP Oil and APN. Casey's passion and competitive spirit, combined with sales and product management experience, align well with sella's goals in the online marketplace.