Rich Media Specifications
All Eyeblaster ads must be loaded into the AdHub account.
Floating Layer
Description: An ad that plays within a limited area in a transparent layer, over a Web page.
File size: 100k
Dimensions: 400 x 800 pixels
Duration: 8 seconds maximum
Frequency cap: 1 per unique user per day (maximum of 3 per week)
Other:
- Close button must be active and clearly displayed
- Sound must be user initiated by a click
- Animation, colour, speed, and other design elements will be coded so that the ad creative does not overwhelm the reader's general experience of the page on which it appears
- No element shall pass over another advertisers ad
- Must be supported by a corresponding display ad
Expandable Banners
Description: Advertisements that expand when a user moves their cursor over or clicks on the ad.
File size: 35k Standard Banner, 100k Polite Banner
Dimensions: BigBanner: 760 x 240 pixels (maximum area when expanded is 760 x 240 pixels).
Rectangle: 500 x 500 pixels (maximum area when expanded is 500 x 500 pixels).
Skyscraper: 320 x 600 pixels (maximum area when expanded is 320 x 600 pixels).
Frequency Cap: N/A
Other:
- Close button must be active and clearly displayed
- Sound must be user initiated by a click
- Image Display must contract once scrolled off (close automatically)
- Expansion must be user initiated
Polite Big Banner, Skyscraper or Rectangle
Description: The Polite Banner is a Flash enabled banner ad that uses polite, sequential downloading and proprietary compression technology to allow for extra large file sizes that load after the page content has loaded.
File size: 35k Initial. Up to 1mb.
Other:
- Sound must be user initiated by a click
- Video can be automatic
Note: The Eyeblaster Polite Banner plays one time per impression. An example of a Polite Banner can be found here.
Additional Notes
- Rich Media creative must be submitted at least four working days in advance.
- The Floating Layer, Expandable and Polite Banners are served by a third party supplier (such as Eyeblaster, DoubleClick etc). This cost is to be absorbed by the client and requires a client account to be set up with the third party.
- Campaign/flight dates must be set up with the Third party supplier to start at least one day prior and end one day later than the actual campaign is due to be run. The ads will not be served in these extra days, which are required only to ensure that potential timing issues with supplier do not affect the flight.
- Where there are multiple campaigns for the same advertiser, multiple creatives may be required.
- AdHub reserves the right to refuse ads not in compliance to these specifications.
- All Eyeblaster ads must be loaded into the AdHub account.
