We've invested in a long-term partnership with adhub and realestate.co.nz and couldn't be happier with the progress to date. Our focus is on innovation and brining new ideas to the fold around homeownership in NZ by leveraging truly customer centric interactions. We've been very impressed with their ability to think outside the box and their customer service ethic when it comes to realising the needs of our business and maintaining a flexible attitude to the implementation of our brand and advertising.

Adrian McCaffreyWestpac Marketing Manager

Statistics

  • Gender
    Graph of the data below
    Male35.27
    Female64.73

    Female Skew

  • Age
    Graph of the data below
    Under 203
    20-2912.66
    30-3923.41
    40-4922.43
    50-5921.24
    60+16.86
    Unknown0.39

    Strong Middle Aged Audience

  • Home Owners
    Graph of the data below
    Owned w/ Mortgage43.71
    Owned Freehold25.74
    Rent25.55
    Other5
    Unknown

    69% Home Owners

  • Household Income
    Graph of the data below
    Less than $ 40k13.88
    $ 41k - $ 60k11.77
    $ 61k - $ 80k11.64
    $ 81k - $ 100k13.44
    101k - $ 120k11.08
    $ 121k - $ 250k17.77
    $ 251k+4.67
    Unknown11.53

    47% Have a Household Income over $80k per annum

Source: Nielsen Online Market Intelligence March 2011