Adrian McCaffreyWestpac Marketing ManagerWe've invested in a long-term partnership with adhub and realestate.co.nz and couldn't be happier with the progress to date. Our focus is on innovation and brining new ideas to the fold around homeownership in NZ by leveraging truly customer centric interactions. We've been very impressed with their ability to think outside the box and their customer service ethic when it comes to realising the needs of our business and maintaining a flexible attitude to the implementation of our brand and advertising.
| Male | 35.27 |
|---|---|
| Female | 64.73 |
Female Skew
| Under 20 | 3 |
|---|---|
| 20-29 | 12.66 |
| 30-39 | 23.41 |
| 40-49 | 22.43 |
| 50-59 | 21.24 |
| 60+ | 16.86 |
| Unknown | 0.39 |
Strong Middle Aged Audience
| Owned w/ Mortgage | 43.71 |
|---|---|
| Owned Freehold | 25.74 |
| Rent | 25.55 |
| Other | 5 |
| Unknown |
69% Home Owners
| Less than $ 40k | 13.88 |
|---|---|
| $ 41k - $ 60k | 11.77 |
| $ 61k - $ 80k | 11.64 |
| $ 81k - $ 100k | 13.44 |
| 101k - $ 120k | 11.08 |
| $ 121k - $ 250k | 17.77 |
| $ 251k+ | 4.67 |
| Unknown | 11.53 |
47% Have a Household Income over $80k per annum
Source: Nielsen Online Market Intelligence March 2011