Statistics

• Gender

  

  Male	66
  Female	34

  Male Skew

• Age

  

  Under 20	3.36
  20-29	14.31
  30--39	23.6
  40-49	23.05
  50-59	19.89
  60+	15.61
  Unknown	0.19

  82% Are Aged 30 years plus

• Home Ownership

  

  Own/mortgage	45.17
  Own/no mortgage	27.14
  Rent	24.35
  Other	2.23
  Dont know	1.12

  72% own their own homes

• Household Income

  

  $ 40k or less	11.34
  $ 41k - $ 60k	10.41
  $ 61k - $ 80k	14.31
  $ 81k - $ 120k	14.68
  $ 121k - $ 250k	10.78
  $ 251k+	19.52
  Unknown	4.83

  55% Earn $80K or more

 Source: Nielsen Online Market Intelligence July 2010