The Wolfman
The objective of this campaign was to create awareness and build hype around the movie release of The Wolfman in cinemas. It encouraged users to watch the trailer and book tickets to see the movie.
Target Audience
Movie goers, with a male skew.
The Solution
The media recommendation using key male, entertainment, and movie focused sites;
Site Takeover on Flicks and Get FrankAbove the fold premium display across Get Frank, Flicks, Skycity Cinemas, and the Male ChannelCompetition Page – ticket giveaway (creating excitement through the ‘I want to Win’)Solus email – driving awareness straight to the inbox and promotion of the competition.Performance
Stand-out performance from the Flicks solus email with a 34% click-through rate (showing relevance and fit).
1,700 entries in to the competition in less than 1 week. 53,275 Unique Browsers were exposed to the Site Takeovers!Display – across all sites received an average click through rate of 0.22%. Industry average sits around 0.15% 
