Statistics

• Gender

  

  Male	42.29
  Female	57.71

  Fairly Even Split

• Age

  

  Under 20	4.58
  20-29	15.15
  30-39	19.04
  40-49	21.36
  50-59	21.85
  60+	17.63
  Unknown	0.39

  Higher proportion aged 45+

• Household Income

  

  $ 40k or less	15.66
  $ 41k - $ 60k	10.93
  $ 61k - $ 80k	12.09
  $ 81k - $ 120k	24.07
  $ 121k - $ 250k	16.79
  $ 251k+	3.89
  Unknown	16.57

  44% have total household income of $80k or over

• Home Owners

  

  Owned w/Mortgage	41.59
  Owned Freehold	27.44
  Rented	26.13
  Other	3.48
  Unknown	1.36

  70% Own their Own Homes

 Source: Nielsen Online Market Intelligence March 2011