Our sites & specs

Statistics

  • Gender
    Graph of the data below
    Male22.28
    Female77.72

    Strong Female skew

  • Age
    Graph of the data below
    Under 204.04
    20-2919.65
    30-3921.64
    40-4919.64
    50-5918.22
    60+16.58
    Unknown0.21

    60% of the audience are aged between 20-49 years

  • Household Income
    Graph of the data below
    $ 40k or less15.58
    $ 41k - $ 60k10.32
    $ 61k - $ 80k14.02
    $ 81k - $ 120k22.35
    $ 121k - $ 250k16.30
    $ 251k+2.14
    Unknown19.29

    54% have household incomes of $60k or over

  • Household Shoppers
    Graph of the data below
    Majority61.42
    Equal/more last month14.73
    Equal/less last month13.88
    None9.96

    57% do most of the household shopping.

Source: Nielsen Online Market Intelligence March 2011