Statistics

• Gender

  

  Male	47
  Female	53

  Fairly Even Split of the Sexes

• Age

  

  Under 20	2.49
  20-29	9.89
  30-39	14.91
  40-49	22.44
  50-59	24.23
  60+	25.66
  Unknown	0.36

  The majority are aged 45+

• Home Ownership

  

  Own/mortgage	41.79
  Own/no mortgage	33.62
  Rent	20.5
  Other	2.87
  Dont know	1.22

  The majority own their own homes

• Household Income

  

  Less than $ 40k	14.62
  $ 41k - $ 60k	11.54
  $ 61k - $ 80k	12.69
  $ 81k - $ 100k	11.61
  101k - $ 120k	10.25
  $ 121k - $ 250k	18.57
  $ 251k+	4.66
  Unknown	4.09

  Mid-High Earners

  Source: Nielsen Online Market Intelligence July 2010