Statistics

• Age

  

  Under 20	5.48
  20-29	12.01
  30-39	19.84
  40-49	28.46
  50-59	26.37
  60+
  unknown

  A more mature audience

• Gender

  

  Male	54
  Female	46

  Slight Male Skew

• Home Ownership

  

  Own/mortgage	55.35
  Own/no mortgage	18.28
  Rent	22.19
  Other	2.35
  Unknown	1.83

  A large majority own their own home

• Household Income

  

  $ 40k or less	9.92
  $ 41k - $ 60k	11.75
  $ 61k - $ 80k	16.45
  $ 81k - $ 120k	13.32
  $ 121k - $ 250k	9.92
  $ 251k+	17.23
  Unknown	2.61

  Significantly higher incomes

 Source: Nielsen Online Market Intelligence July 2010