Mark Devlin, DirectorImpact PRImpact PR has worked with GetFrank since its inception. We have seen the GetFrank brand enjoy rapid growth to become one of New Zealand’s most popular websites. We believe this is due to the GetFrank team’s understanding of its target demographic as well as an innovative use of online technology to produce a high end male lifestyle title. Impact PR is a results focused agency and feedback from our clients has shown us that male targeted promotions on GetFrank are a highly effective way of reaching this market – one we will continue to utilise wherever possible.
| Male | 55.82 |
|---|---|
| Female | 44.18 |
Slightly higher % of male users
| Under 20 | 5.81 |
|---|---|
| 20-29 | 25.1 |
| 30-39 | 24.1 |
| 40-49 | 19.68 |
| 50-59 | 14.45 |
| 60+ | 10.84 |
Strong age representation of 20-40 year old users.
| Owned w Mortgage | 43.78 |
|---|---|
| Owned Freehold | 16.47 |
| Rented | 35.54 |
| Other | 3.41 |
| Unknown | 0.80 |
Valued Property Owners
| Less than $ 60k | 29.51 |
|---|---|
| $ 61k - $ 100k | 23.1 |
| $ 101k - $ 120k | 11.24 |
| $ 121k - $ 250k | 14.26 |
| $ 253.821k+ | 2.81 |
| Unknown | 19.07 |
Significant portion of high income earners.
Courtesy of Nielsen//Netratings Market Intelligence March 2011
