Our sites & specs

Statistics

  • Gender
    Graph of the data below
    Male25.83
    Female74.17

    Strong Female Skew

  • Age
    Graph of the data below
    Under 203.7
    20 - 247.13
    25 - 298.47
    30 - 3410.29
    35 - 3911.28
    40 - 449.53
    45 - 499.41
    50 - 5910.17
    60+,Unknown10.29

    Strong 25-44 year age demographic

  • Household Shoppers
    Graph of the data below
    Majority59.79
    Equal/more14.49
    Equal/less15.55
    None10.17

    Majority of the Household Shopping

  • Household Income
    Graph of the data below
    Less than $ 60k27.76
    $ 61k - $ 80k12.97
    $ 81k - $ 100k12.22
    101k - $ 120k10.64
    $ 121k - $ 250k15.25
    $ 251k+3.16
    Unknown18

    Middle - High Range Household Income Users

 Source: Nielsen Online Market Intelligence March 2011