Our sites & specs

Bio

You don't have to cook fancy or complicated masterpieces - just good food from fresh ingredients.— Julia Child

Foodlovers is a site for those who love to cook and those who have to cook.  With recipes, measurement converters, discussion boards and more, Foodlovers is the ultimate local destination for all things to do with tasty food.  This is the ideal site for FMCG advertising and to reach women who are in control of household spend 

history

Foodlovers has been running for 10 years and is one of the most established and busiest food websites in New Zealand. Over time Foodlovers has developed a loyal community of regular readers who enjoy the friendship and local element that foodlovers provides.

audience

Foodlovers' users are female skewed, majority household shoppers who are based all over New Zealand.  They have high, disposable incomes and over half are aged over 40.

achievements

  • Has the highest number of unique browsers across all main food sites. 
  • Ranked as the leading dedicated food site in NZ. (Nielsen, Jan 2010)

the person behind the site

  • Helen Jackson is a food writer, weekly radio host and has guest spots on TV One’s Good Morning.
  • Helen is also mother to 3 young children. 

what can we look forward to in 2010....


  • New writers on board which means lots of fresh content and fresh voices.
  • An expansion of Foodlovers tv with new videos coming in regularly.
  • Eye appealing photos from  food photographer Carolyn Robertson.