Our sites & specs

Statistics

  • Gender
    Graph of the data below
    Male36.68
    Female63.32

    Female Skewed

  • Age
    Graph of the data below
    Under 205.14
    20-2917.37
    30-3922.84
    40-4922.84
    50 - 5917.53
    60+,Unknown14.07

    Good Age Representation across all ages

  • Internet Behaviour
    Graph of the data below
    Posted a Review65.53
    Uploaded Videos12.34
    Airline Tickets or Flights76.27
    Entertainment11.61
    News81.52
    Groceries27.19

    Key online activities

  • Household Income
    Graph of the data below
    Up to $ 40k11.89
    $ 41k - $ 80k23.11
    $ 81k - $ 100k13.40
    $ 101k -120k10.50
    $ 121k - $ 250k19.10
    $ 251k+3.80
    Unknown18.21

    Significant portion of high income earners.

  Source: Nielsen Online Market Intelligence March 2011