Statistics

• Gender

  

  Female	63
  Male	37

  Female Skew

• Age

  

  Under 20	17.6
  20-29	31.2
  30-39	20.8
  40-59	26.4
  60+	4

  Strong 20-29 Year Target Audience

• Ethnicity

  

  NZ European	38.4
  NZ Maori	32
  Pacific Islander	12.8
  European	3.2
  Chinese	0.8
  Indian	5.6
  Other Asian	1.6
  Other	5.6

  High proportion of Maori and Pacific Island users

• Household Income

  

  Under $ 40k	17.6
  $ 40-60K	11.2
  $ 61-80K	12.8
  $ 81-120K	18.4
  $ 121K Plus	18.4
  Unknown	12.8

Source: Nielsen Online Market Intelligence July 2010