Our sites & specs

Statistics

  • Gender
    Graph of the data below
    Male37.84
    Female62.16

    Strong Female Skew

  • Home Owners
    Graph of the data below
    Own w/Mortgage43.09
    Own Freehold24.86
    Rented26.69
    Other5.36
    Unknown

    69% Own their Own Home

  • Age
    Graph of the data below
    Under 204
    20-2915.96
    30-3921.79
    40-4922.51
    50-5920.03
    60+15.49
    Unknown0.23

    89% of Users are aged 25 years or older

  • Household Income
    Graph of the data below
    $ 40k or Less15.36
    $ 41k - $ 60k11.05
    $ 61k - $ 80k13.44
    $ 81k - $ 120k24.31
    $ 121k - $ 250k14.22
    $ 251k+3.45
    Unknown18.17

    43% have a household income of $80K or More per Annum

Source: Nielson Online Merket Intelligence: March 2011