Statistics

  • Gender
    Graph of the data below
    Female51
    Male49

    Slight Female Skew

  • Age
    Graph of the data below
    Under 200.51
    20-296.15
    30-4416.93
    45-5937.44
    60+38.46
    Unknown0.51

    Strong Mature Audience

  • House Hold Shoppers
    Graph of the data below
    Majority51.28
    Equal but Less22.56
    Equal but More14.87
    None11.28

    Majority do the household shopping

  • Home Owners
    Graph of the data below
    Own WITH Mortgage37.44
    Own Freehold38.46
    Rent20.00
    Other3.59

    High proportion own their own homes

 Source: Nielsen Online Market Intelligence, January 2011