Our sites & specs

Statistics

  • Gender
    Graph of the data below
    Male41.81
    Female58.19

    Female Skew

  • Age
    Graph of the data below
    Under 203.02
    20-29 Years7.93
    30-59 Years65.02
    60 Plus23.54

    65% are aged 30-59 Years

  • Household Shoppers
    Graph of the data below
    Majority55.53
    Equal/more14.76
    Equal/less17.56
    None12.16

    Majority of Users do the HHS

  • Household Income
    Graph of the data below
    Less than $ 40k16.64
    $ 41k - $ 80k26.07
    $ 81k - $ 100k14.30
    101k - $ 120k10.73
    $ 121k - $ 250k14.11
    $ 251k+2.02
    Unknown16.13

    High Earners

Source: Nielsen Online Market Intelligence, March 2011