As one of the most prestigious car brands, BMW wanted to drive awareness about the efficient dynamics that their cars have. They chose to do so via educational display ads and video. The result? They would increase brand awareness, educate both existing and new customers, and overall, enhance the quality and perception of the brand.
All People aged 35-59 years, with very high socio, ideally Male skew, and those who enjoy reading local, business, and international news.
BBC Business and News sections were the key environments for this campaign.
The media recommendation:
• Above the fold premium video pre-roll ad placements, supported with a companion banner for additional branding and cut through.
