We’re building our mobile offerings across adhub sites, with FLICKS, BBC.com & Sella leading the way in iphone apps. Sella recently launched what is certainly the most useful trading application in New Zealand today and we’ve run some very successful campaigns for major brands on both FLICKS and BBC.com’s .mobile sites.

The following are Adam Cahill’s (of ClickZ) top 10 points for creating value and relevance with your customer

s from a keynote he attended with Emily Nagle Green, president and CEO of Yankee Group:

1. Mobile increases consumer expectations of connectedness. We tend to evaluate new opportunities with a tipping point mentality, asking ourselves “when is the opportunity big enough to take seriously?” The statistics already tell us that mobile has reached that point, but I loved how Emily reframed the issue away from hard facts and toward a very clear picture of the way behavior has changed as a result of the powerful computers we carry with us in our pockets and purses. Simply put, we expect more, all the time. Instead of thinking about whether mobile is big enough, we should be thinking about what expectations we’d actually be failing to meet without a thoughtful approach to mobile in place. Read the rest of this article.