I read a piece last week from David MacGregor called – Ban the Banner. It got me thinking – is the space and delivery to blame, or the creative execution? Ironically when you visit the link above you’ll notice three ad-units flickering and “doodling” away around David’s article and that certainly seems like overkill. But what of single ad units on a page, lovingly positioned in large formats like 300×600 pixels? Surely this is akin to the full-page press and magazine ads that made “Mad Men” famous back in the fifties. There are numerous examples of fantastic banner advertising produced overseas, but our creative fodder locally seems to be resigned to micro-sites and “viral” video pieces.
