With the unemployment rate well up in NZ it seems odd that it’s been so hard to find good people, but it is; particularly in the technology / media space. We’ve just tweeted an article via VentureBeat in the states that talks about the scarcity of technical talent around silicon valley and other new media hotspots in the US. At the risk of being a little off topic from our usual fare of advertising whimsey I thought I’d relate our recent experiences in the recruitment market. We’ve just hired four young-guns into the business and the entire process from woe to go has taken around 6-months. We don’t have a single regret with the hires we made, but man it’s been tough finding the right fits.

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With more and more research suggesting that clicks are at best meaningless and worse misleading, why is it still our single biggest measure of success for online banner advertising? A recent article by Mediapost hilights research that shows multiple clicks within the same browser session and higher click-thrus from lower income / older, less tech-savvy users.

So here’s what your high-volume clicker looks like based on these research findings:

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This press release just in from the BBC.com – should make for some great content:

BBC.com, the international version of the BBC website reaching 50m users a month* has secured Intel as the exclusive global brand partner for its Digital Giants special report. Throughout the season audiences will be able to watch a high profile series of interviews with 11 of the world’s most prolific minds in digital media as they share their vision of the future.

The Digital Giants series will run on BBC.com’s technology pages www.bbc.com/digitalgiants with 3 minute video interviews with:

- Eric Schmidt, CEO of Google
- Jimmy Wales, founder of Wikipedia
- Daniel Ek, founder of Spotify
- Sam Pitroda, advisor to the Indian Government
- Victor Koo, founder of Youku
- Steve Ballmer, CEO of Microsoft
- Evgeny Morozov, Georgetown University
- Martha Lane Fox, web entrepreneur
- Ge Wang, Stanford University professor
- Joe Rospars, Director of Barack Obama’s digital strategy campaign
- Philip Emeagwali – Nigerian born internet scientist

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