Today we’ll take you through some of our stand-out campaigns from the last few months, which have utilised an array of our advertising offerings and targeted engaged audiences in innovative ways.

Phillips: Express Yourself

Carat has teamed up with us to give people a chance to see what they would look like with facial hair.  We developed a nifty app that allows Get Frank users to take a picture of themselves, select a beard colour and get creative. Philips wanted to demonstrate their key brand theme around men expressing themselves. They utilised site skins, a solus eDM, newsletter inclusions, mobile, display across a customised male channel (most of which we designed in-house) and Facebook mentions to get the word out about the app and the Philips Grooming Range. With Christmas looming we are also running a competition on Get Frank’s sister site, Chelsey, for women to vote for their favourite facial fur and win a Phillips Grooming product for their man. If you want to see what you would look like with a beard and go in the draw to win, check it out here and remember to share it with nadia.keane@adhub.co.nz to win the prizes above.

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We’re building our mobile offerings across adhub sites, with FLICKS, BBC.com & Sella leading the way in iphone apps. Sella recently launched what is certainly the most useful trading application in New Zealand today and we’ve run some very successful campaigns for major brands on both FLICKS and BBC.com’s .mobile sites.

The following are Adam Cahill’s (of ClickZ) top 10 points for creating value and relevance with your customer

s from a keynote he attended with Emily Nagle Green, president and CEO of Yankee Group:

1. Mobile increases consumer expectations of connectedness. We tend to evaluate new opportunities with a tipping point mentality, asking ourselves “when is the opportunity big enough to take seriously?” The statistics already tell us that mobile has reached that point, but I loved how Emily reframed the issue away from hard facts and toward a very clear picture of the way behavior has changed as a result of the powerful computers we carry with us in our pockets and purses. Simply put, we expect more, all the time. Instead of thinking about whether mobile is big enough, we should be thinking about what expectations we’d actually be failing to meet without a thoughtful approach to mobile in place. Read the rest of this article.

We did a bit of a review on FLICKS in our most recent Adhub newsletter and I think it’s worthy of expansion…

There is no better place for your brand over the coming summer months than FLICKS. The movie season is upon us and there are some massive releases about to hit our fair shores. The guys aren’t sitting around popping corn though. In the last few months Flicks have had a record week with 31,643 UBs,* have been averaging 4.5 minutes in session duration*, have launched a mobile phone site with Vodafone and had the top ranking iPhone App for the iTunes store in NZ!

Here are some of the verbatim comments from users:

“Amazing app for any movie-goer… 5 stars app”.

“It’s perfect. Fast, easy to use and extremely handy”.

“Was so good I almost gagged… Everyone must get it.”

“This is fantastic. It has everything you need for movie lovers”.

You can find out more about the App on the FLICKS site here

Aside from banners and email, we can also offer full site take-overs like the current example for the New Moon launch today:

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