With the continued growth of the Internet (now the third largest media!) targeting becomes increasingly vital. There are a number of ways we can group audiences so that you can target your ideal market.

Research suggests consumers spend 25% more time fixating on ads that are personally relevant to them. Click here for full the full article on MediaPost.

In the spotlight today, Behavioural Targeting, RWC Sponsorship and HHS opportunities;

Behavioural Targeting

Behavioral Targeting helps you reach people who’ve read key content articles, searched for particular keywords or come from a certain type of Internet domain – e.g. from a fortune 500 company. This technology helps us target 45 categories such as business decision makers, motoring enthusiasts or people interested in photography.  Contact your Sales rep for a full list of segments.

RWC

Even if you have been living under a rock you will know the RWC is fast approaching and we have lots of great sponsorship opportunities for you and your clients, once again offering highly targeted packages. We’ve had a lot of interest so if you have a well-suited brand contact us now before inventory dries up.

Female Household Shoppers

If you want to reach women in charge of shopping, then you’ve come to the right place! We’ve got more than 1,132,363 UBs (Source: Nielsen Market Intelligence, Domestic Traffic, March 2011) ladies interested in seeing your beauty, health and lifestyle products, across contextually relevant sites such as NZ Woman’s Weekly, Foodlovers or BT to specific articles, search terms and site content across a range of high quality websites.

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Here’s my latest article from Feb’s AdMedia magazine:

There’s no question that building a brand is a far more diverse affair than it once was. Gone are the days when a big budget, an award winning TVC and a big wad of airtime was enough to build a brand. Locally TVNZ has its On-demand service and TV3 also runs catch-up programming. Both networks also share content with other portals and news sites, who also run short-form video content from a range of sources. Josh Borthwick asks what does this mean to the future of online brand advertising in New Zealand?

Almost every major brand has (at some point) invested and produced compelling video for an internet world. The delivery for this has in the past been viral email, then Youtube and now, more often than not, via publisher websites.

According to Mark Copplestone (GM Digital & Interactive Sales) of TVNZ, “Compelling online video offers an opportunity to get back to the fundamental building blocks of advertising campaigns – reach and frequency. TVNZ’s strategy is to have our content on all screens. We don’t see our programming always being strictly on-air or online but rather through multiple outputs. You may still view our content through a screen similar to a TV, but the delivery maybe very different in the back-end. Conversely you may watch some of our content through much smaller devices like the iphone.”

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BBC.com has three fantastic prize packs for New Zealand media buyers. Each pack has nz$1,000 cash for  the winning buyer and nz$10,000 in advertising media for their lucky company.

All you have to do to win is:

A. Be in the business of buying online advertising (whether your a media buyer or marketer)
B. Arm yourself with some Market Intelligence
C. Visit the BBC.com site and take a look around
D. Visit this link and answer 8 multi-choice questions

BBC.com Competition