Today we’ll take you through some of our stand-out campaigns from the last few months, which have utilised an array of our advertising offerings and targeted engaged audiences in innovative ways.

Phillips: Express Yourself

Carat has teamed up with us to give people a chance to see what they would look like with facial hair.  We developed a nifty app that allows Get Frank users to take a picture of themselves, select a beard colour and get creative. Philips wanted to demonstrate their key brand theme around men expressing themselves. They utilised site skins, a solus eDM, newsletter inclusions, mobile, display across a customised male channel (most of which we designed in-house) and Facebook mentions to get the word out about the app and the Philips Grooming Range. With Christmas looming we are also running a competition on Get Frank’s sister site, Chelsey, for women to vote for their favourite facial fur and win a Phillips Grooming product for their man. If you want to see what you would look like with a beard and go in the draw to win, check it out here and remember to share it with nadia.keane@adhub.co.nz to win the prizes above.

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With more and more research suggesting that clicks are at best meaningless and worse misleading, why is it still our single biggest measure of success for online banner advertising? A recent article by Mediapost hilights research that shows multiple clicks within the same browser session and higher click-thrus from lower income / older, less tech-savvy users.

So here’s what your high-volume clicker looks like based on these research findings:

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I read a piece last week from David MacGregor called – Ban the Banner. It got me thinking – is the space and delivery to blame, or the creative execution? Ironically when you visit the link above you’ll notice three ad-units flickering and “doodling” away around David’s article and that certainly seems like overkill. But what of single ad units on a page, lovingly positioned in large formats like 300×600 pixels? Surely this is akin to the full-page press and magazine ads that made “Mad Men” famous back in the fifties. There are numerous examples of fantastic banner advertising produced overseas, but our creative fodder locally seems to be resigned to micro-sites and “viral” video pieces.

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