Today we’ll take you through some of our stand-out campaigns from the last few months, which have utilised an array of our advertising offerings and targeted engaged audiences in innovative ways.
Phillips: Express Yourself
Carat has teamed up with us to give people a chance to see what they would look like with facial hair. We developed a nifty app that allows Get Frank users to take a picture of themselves, select a beard colour and get creative. Philips wanted to demonstrate their key brand theme around men expressing themselves. They utilised site skins, a solus eDM, newsletter inclusions, mobile, display across a customised male channel (most of which we designed in-house) and Facebook mentions to get the word out about the app and the Philips Grooming Range. With Christmas looming we are also running a competition on Get Frank’s sister site, Chelsey, for women to vote for their favourite facial fur and win a Phillips Grooming product for their man. If you want to see what you would look like with a beard and go in the draw to win, check it out here and remember to share it with nadia.keane@adhub.co.nz to win the prizes above.
Paramount: Paranormal Activity 3
To drive awareness and create hype around the release of Paranormal Activity 3, MEC enlisted our help. The movie and entertainment enthusiasts that frequent Flicks, Game Planet, Chelsey and Get Frank were our targets. We used a number of online advertising options to successfully scared our audience just enough to leave them wanting more. The campaign included:
- High impact site skins
- Site takeovers
- Solus eDM’s
- Video pre and post roll
- Mobile
- Banner display via a custom entertainment channel
- Editorial and competitions
We designed and developed all facets with the exception of the standard display..
Nokia: N9
Carat partnered with us to celebrate the launch of the new Nokia N9 smart phone. The N9’s three simple views differentiate it from other smart phones in the market and provided a relevant theme for a sponsored ‘Top Three’ column targeted at the Get Frank and Chelsey’s aspirational, gadget loving, users. With articles like Top 3 NZ Short Films and Top 3 Facebook Fails the column contributes relevant content, while also highlighting key features of the N9 like it’s HD quality video capture and pre-loaded Facebook and Twitter apps. Display banners, site skins, newsletter inclusions, mobile and Facebook mentions were included to generate awareness for the launch.
Get in touch with us for full case studies and to help implement your award winning ideas online with our highly targeted, engaged audiences. We’ve got the best opportunities in market to reach segmented groups of people in highly targeted ways, so get us working for you!
