It was great to see those of you who attended the media awards last week. Congratulations to all the winners and finalists and make sure you like us on facebook to check out our picks from the night.
Congratulations to Draft FCB for taking out Best in Show and Agency of the year. Will they also take out the BBC Smartest Agency next week?
We’re proud to have helped some of the stand-out winners reach our targeted audiences in innovative ways:
Food, Grocery, Beverages (FMCG):
GOLD OMD NZ, Pepsi Max: Max It Jobs
Relevant display advertising ran across GetFrank with the headline – “Wanted – Bikini Shoot Director.” Engagement and responses across the entire campaign were fantastic and illustrates the benefit of tailoring messages for environments and vice versa.
Food, Grovery, Beverages (FMCG):
SILVER OMD NZ, Primo: Take A Moment and Chill
We helped OMD integrate into GetFrank with site skins, twitter and facebook competition endorsements, ownership of their own section within the site and bespoke video and newsletter inclusion, to reap the benefits of relevant engagement with a very targeted audience.
Best Smart Media Idea:
SILVER OMD NZ, Mizone: Mizone Moments
Mizone used our best opportunities to gather surfers’ video moments via surf2surf.com. The campaign tapped in to a massively engaged email database and site audience via solus email, dedicated page, facebook and twitter endorsements and sponsorship of home-page slide shows.
Get in touch with us to help implement your award winning ideas online with our highly targeted, engaged audiences. We’ve got the best opportunities in market to reach segmented groups of people in highly targeted ways, so get us working for you!
SITE UPDATES
Chelsey
Chelsey’s been sucking back the Red Bulls of late, surpassing many of the site’s competitors in just two short months. Smart advertisers (like L’Oreal) are capitalising on this growth via site skins (in the case of Harvey Norman’s whiteware sale) and email marketing by buying on fixed audience rates and receiving increased reach (due to growth over the campaign period) at no extra cost. Get in touch with your adhub contact for more details.
Foodlovers
Foodlovers remains the largest foodies site in NZ with 92,000 monthly unique browsers and 350,000 page impressions*. Foodlovers is a site for those who love to cook with recipes, measurement converters, discussion boards and more, making it the ultimate local destination for all things to do with tasty food. This is the ideal site for FMCG advertising and to reach women who are in control of household spend.
*Source: Nielsen, Market Intelligence, Domestic Traffic, May, 2011
Watch this space for two game-changing sites joining our network next month!
LAST BUT NOT LEAST
BBC.com Smartest Agency Quiz
It’s not too late to enter a team into the BBC.com Smartest Agency quiz next week! Reply to this email and enter a team for a night of smarts and shenanigans. Both the Wellington (Promotus) and Auckland (Barnes, Catmur & Friends) 2010 champs are back to defend their titles, will they be knocked off their podium or will they reign supreme?
Farewell
And last but not least, this week the industry farewells a great asset – Emily Dunsmore. Your tremendous knowledge and passion for the online industry will be greatly missed! Good luck and all the best for the future.
- the adhub team
