The people have spoken and the results of New Zealand’s first ever ‘Cinema Census’ have been collated.

Nearly 4,000 Kiwis responded to the online survey. Fittingly, a 50/50 male-female split responded. All age groups are represented, with a majority (34%) in the 26-35 year-old bracket.

Key findings showing the strong online cinema presence follow;

*84% of movie-goers go online for movie times, 11% look in the newspaper and 5% mobile or other device.

*21% buy movie tickets online.

*89% go online for movie information (e.g. reviews and synopsis), followed by the newspaper on 6%.

*Of all ‘movie’ advertising the respondents saw most (47%) ads online, followed by 28% on TV. This is not represented in ad spend of movie distributors in 2011 with 70% of spend going on TV and only 2.4% online (Nielsen Ad Quest Expenditure, 2011) . It does however show the effectiveness of online!

For the full survey results check it out on Flicks.co.nz here.