We’ve been on the road during the last couple of weeks showing off our new hubsters (Brad, Sam, Nadia & Megan) and giving a general update on adhub. If we haven’t got to you yet I’m sure we have a ‘meeting’ booked, if not get in contact with your sales rep to arrange a catchup.
Today we’ve got some updates on some oldie (but goodie) sites and a brand new one. Plus a bit of insight into the power of Site Skins and Solus emails, there is no ignoring the results!
SITE UPDATES
realestate.co.nz
realestate.co.nz the official online media company of the New Zealand real estate industry has re-launched and is looking slicker than ever. A fresh new design; new features; larger photo gallery; greater functionality; and a new ad unit – the much sought after 300×250. Check them out today! The site represents over 95% of all licensed real estate listings on the market at any one time so, if you want to target home buyers this is the place to be. 273,550 monthly UB’s, 8,158,826 PI’s; 7 minute ASD (NNR, April, 2011) – a bargain @ $15CPM ROS.
SURF2SURF.com
SURF2SURF attracts several thousands of daily visitors who obsessively monitor their live beach cameras, surf reports and online surf magazine. SURF2SURF has a user frequency of 4.53 (one of the highest in NZ). The surfer is loyal, dedicated and passionate, which is proven with an average of 40,930 monthly UB’s visiting the site in the depths of winter (NNR, Domestic Traffic, June – August, 2010).
Chelsey
Following Getfrank’s success in cornering the New Zealand 25-39 year old male market comes the launch of Chelsey. Chelsey’s goal is to replicate that success in the female lifestyle market and become New Zealand’s premium online women’s magazine.Chelsey will provide the best insights, tips, interviews and discussions in one place for the women of New Zealand. Late last year they made the acquisition of a rival female site so Chelsey launched to market with 5,500 subscribers to their weekly newsletter. Only two weeks in and that has already jumped to 7,000 and climbing.
SITE SKINS, SOLUS EMAILS = RESULTS
Site Skins
Get the best of both branding and performance worlds! Site skins are a large background image, appearing site wide for one week; with the whole image clickable to any URL. They’re not only extremely good click drivers, but these bad boys get noticed. The last five site skins we have run have received an average CTR of 0.61%. We have one live on Event Cinemas and Flicks this week, check it out (screen shot also below).
Solus Emails
This exclusive one to one communication with the user, features a large ad format (500×900 HTML) dedicated entirely to the advertisers messaging. The creative can be used for advertorial, branding or offer based creative. The subject line of the email determines open rates but expect 30 – 60%. We have a combined subscriber database of 216,500 just waiting to hear from you!
If you’re interested in learning more about these products contact one of our sales guys here.
Until next time,
The adhub team
