The IAB NZ figures released today show another positive year of growth for online in some very challenging times. 2009 saw increased spends and new brand entrants online. Online advertising probably overtook magazines last year in NZ and for the first time overtook TV in the UK. For our part Adhub grew 46% in advertising revenue between May – September 2009.

IAB NZ members can see the full IAB / PWC report by getting in touch with alisa.higgins@iab.org.nz