Written by - Medema
Written by - Josh Borthwick
22 Feb 2010. - Posted by Josh Borthwick
The IAB NZ figures released today show another positive year of growth for online in some very challenging times. 2009 saw increased spends and new brand entrants online. Online advertising probably overtook magazines last year in NZ and for the first time overtook TV in the UK. For our part Adhub grew 46% in advertising revenue between May – September 2009.
IAB NZ members can see the full IAB / PWC report by getting in touch with alisa.higgins@iab.org.nz
22 Feb 2010. - Posted by Josh Borthwick
BBC.com has three fantastic prize packs for New Zealand media buyers. Each pack has nz$1,000 cash for the winning buyer and nz$10,000 in advertising media for their lucky company.
All you have to do to win is:
A. Be in the business of buying online advertising (whether your a media buyer or marketer)
B. Arm yourself with some Market Intelligence
C. Visit the BBC.com site and take a look around
D. Visit this link and answer 8 multi-choice questions
11 Feb 2010. - Posted by Josh Borthwick
This from the Centre for Media Research:
According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010. 46% of companies plan to increase their marketing budgets in 2010, says the study, and 66% will increase their investments in digital marketing channels. A crosstab analysis on the changes in overall budgets compared to changes in digital budgets shows that 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels, says the report.
