We did a bit of a review on FLICKS in our most recent Adhub newsletter and I think it’s worthy of expansion…
There is no better place for your brand over the coming summer months than FLICKS. The movie season is upon us and there are some massive releases about to hit our fair shores. The guys aren’t sitting around popping corn though. In the last few months Flicks have had a record week with 31,643 UBs,* have been averaging 4.5 minutes in session duration*, have launched a mobile phone site with Vodafone and had the top ranking iPhone App for the iTunes store in NZ!
Here are some of the verbatim comments from users:
“Amazing app for any movie-goer… 5 stars app”.
“It’s perfect. Fast, easy to use and extremely handy”.
“Was so good I almost gagged… Everyone must get it.”
“This is fantastic. It has everything you need for movie lovers”.
You can find out more about the App on the FLICKS site here
Aside from banners and email, we can also offer full site take-overs like the current example for the New Moon launch today:
While this is fantastic for movie distributors (and we have an unbeatable deal for those in the film ecosystem) it’s just as applicable for new product launches or any brand that wants to be in front of affluent movie-goers.
In the last 12 months site traffic has nearly doubled.
- Unique Browsers – 80,000 monthly*
- Page Impressions – 620,000 monthly*
- Session duration – 4.5 minutes*
Users are as broad as the NZ movie going audience, which is reflected in visitor level spikes during school holidays and when box office takings are high. Users are primarily using the site to see what’s playing, and where to see it.
- 135,000 trailers are viewed monthly**
- 190,000 movie profiles are viewed monthly**
- 191,000 cinema profiles are viewed monthly**
Here are some verbatim comments and reviews from users:
(1) “This film might be the only thing worse than actually having cancer.”
By Dr. Mirianna Farquaad
(5) “a really great movie…it covers a very important and serious topic while still managing to be uplifting and it definitley has the WOW factor. See it. Its great! Well acted, really well presented and if you dont see this, you’re missing on of the awesomest films in a long time…”
By Jack
(5) “going to see movie 2 nite and i think it will be great”
By nicole
(5)“I read the book and thought it was amazing…. defo recommend”
By Jaz
(1)“What is going on here? This was a cliche-ridden sob-fest about as moving as a loaf of bread. Avoid”
By jane
(5)“my mum saw it in oz and cried as it reminded her of our own tragic loss with our daughter in 2005. she had cancer and was a fighter till the end. i know i will be very upset watching this movie but mum said it is beautiful and cameron diaz is amazing. cancer is a monster and it cripples and kills beautiful people every day. i know my mum would give it a 5/5. and my heart cant break much more as it is already broken.”
By sue
(5) “I can’t put it down… even when I’m at work haha. Trailer looks awesome. I have also heard that the end is different.”
By Laura
(5) “Ive read the book and couldnt put it down, the trailer does the book great justice. Its an excellent book and I do not doubt that the movie will be just as good, if not better. However, I have heard the ending is different… =(“
By Jessica
*Nielsen Netratings MI monthly average (Jul-09 – Oct-09)
**FLICKS server stats
