We did a bit of a review on FLICKS in our most recent Adhub newsletter and I think it’s worthy of expansion…

There is no better place for your brand over the coming summer months than FLICKS. The movie season is upon us and there are some massive releases about to hit our fair shores. The guys aren’t sitting around popping corn though. In the last few months Flicks have had a record week with 31,643 UBs,* have been averaging 4.5 minutes in session duration*, have launched a mobile phone site with Vodafone and had the top ranking iPhone App for the iTunes store in NZ!

Here are some of the verbatim comments from users:

“Amazing app for any movie-goer… 5 stars app”.

“It’s perfect. Fast, easy to use and extremely handy”.

“Was so good I almost gagged… Everyone must get it.”

“This is fantastic. It has everything you need for movie lovers”.

You can find out more about the App on the FLICKS site here

Aside from banners and email, we can also offer full site take-overs like the current example for the New Moon launch today:

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I had an email from the centre for Media Research this morning with insights from a recent study entitled “Marketing to the Post-Recession Consumers.” The report breaks consumers into four distinct groups:

• Steadfast Frugalists
• Involuntary Penny-Pinchers
• Pragmatic Spenders
• Apathetic Materialists

The general theme of the report is that the purchasing behaviours of these groups are likely to remain for some time, so Marketers’ thinking around how their customers are buying their products and services needs to change.

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The elusive male is getting harder to find in today’s modern media environment. Facebook seems to be filled with a massive network of household executives, LinkedIn’s well… boring and do men actually appointment view anything on the telly other than a footy match at the local? Online media in New Zealand seems to be predominantly skewed (at about 60%) toward women, who are spending more time online, consuming more content (check out this recent post) and filling out more of Nielsen’s surveys.

As we all know – there are some easy ways to attract more men to your site. Like the following pic for example:

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