Email marketing benchmarks by industry

29 Jun 2009 No Comments    - Posted by Josh Borthwick

Here’s some handy stats from MailChimp for Open and click-thru rates in particular:

Average open, click, bounce and abuse complaint rates by industry

I’m pleased to say we’re getting results much higher than that for many of our lists – often open rates as high as 40% and click-thrus higher than 15%.

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