A recent survey conducted by Double Click finds that traditional ad units utilising video yield an increased 1.6% purchase intent compared with more traditional flash animation.
Now this probably doesn’t mean you should simply repurpose your TVC’s and wack em in a rectangle (although it’s probably a start!). Remember we’re dealing with a richer means in which to give users control over which elements of video they like to see and how they’d like to respond. The beauty of online advertising is its ability to provide video, animation sound and text all in the same place – so why not use it all?
Just remember we don’t charge a loading fee to run rich media because we want to encourage you to use more! We can use your third party supplier or provide the service to you at a slightly higher CPM – either way our challenge to you is to produce quality brand ads online at least as good as this one (scroll down the page to see the Youtube clip of the ad as it appeared on NYT.
