This is a little something we’ve been working on under the IAB NZ, along with many other industry players. If you have people in your teams whom you think would benefit – please register and support this great initiative. It’s the intention of the IAB NZ to run more courses like these at 1.0 (beginner), 2.0 (intermediate) and 3.0 (advanced) levels through-out the year.
Developing skills and recognising expertise in our industry at all levels is enormously important, particularly as interactive advertising revenue continues to grow this year despite the economy.
More about the course:
The IAB NZ Upskills series of practical two and a half day hands-on workshop sessions are designed to lift skills in Interactive Advertising no matter what your background.
This first session (1.0) is designed for those new to online advertising. It’s an Interactive Advertising 101 structured around a live brief from a Top tier advertiser that has never advertised online before. The attendees may be as new to interactive advertising as the client and the course is a fun way for everyone to add some real value to a campaign that will actually be implemented (out of the winning presentation at the end of the course) across IAB NZ member sites and platforms.
Top industry mentors will be available throughout the course to teach, coach and assist teams of five to understand, dissect and construct a winning pitch back to the client on day three. Attendees could be from agencies, publishers, service providers and marketers with or without traditional media experience.
Check for “special association rates” for our partner associations, such as CAANZ and the Marketing Association, when you register.
Mentors & coaches are…
Adam Good – Director of Digital Innovation – Clemenger Group
John Schofield – Managing Director – Catch Media
Alistair Jamison – CEO, NZ – Starcom Worldwide
Charles Coxhead – General Manager – NetConcepts
Darnell Dixon – General Manager, New Zealand – SNAAK Media
Josh Borthwick – Managing Director – AdHub
Tony Gardner – General Manager – Saatchi & Saatchi DGS
Susan Carlton – General Manager, NZ – MySpace
Alysha Buckley – Interactive Director – Spark PHD IQ
Venue:
05-07 March 2009
Novotel
Elerslie
Auckland
Pricing
IAB NZ Members : $1,495
Non-members : $2,495
To register click here
Agenda
Day 1:
8:30am – 5pm
The client briefing
Strategy development
Review and discussion of interactive channels
Team campaign brainstorming and development
Several times throughout the first day, teams will brainstorm and develop ideas and strategies for their campaign proposal that respond to the advertiser’s brief.
Day 2:
8:30am – 5pm
Trends in interactive advertising
Teams develop their campaign presentations
The second day focuses on developing your team presentation. Industry experts will coach you and give you feedback on your ideas.
Day 3:
8:30am – 2:30pm
Team presentations to the client and judges
Critique, feedback and discussion
The winning campaign is announced
Party time!
The third day is all about presenting your ideas. The experts – and the actual client – will provide detailed feedback on your team’s proposal. And then a winning proposal will be selected.
Register Here
