There are some schools of thought out there that suggest online branding is dead, that a banner ad just doesn’t have the same ability to create impact that other media do. After all when was the last time you laughed or cried looking at a banner ad? But hold on a minute – when was the last time you snuffed your drink or spilt burning hot mince pie on your trouser leg from the bill-board or news-paper ad you noticed?You might have a tear in your eye for the odd beautifuly produced telly ad – but that’s only if you hung around to watch it and or didn’t zap it with your mysky or tivo right?
Strong images or sounds have compelled me to feel something about a brand in all forms of media from time to time, and the same goes for banners. In fact banners are one of the few media that can use any number of formats to compel you to feel something about a brand – an arresting image, compelling cinema and audio to complete the package. And of course – lest we forget interactivity. The mere fact that you can actually manipulate these ads (i.e. make one character hit the other on the head in the Three Stooges stylie) and have an engaging experience with them has to add to your feeling about the brand.
Here’s just a few great examples of brand ads we’ve run across AdHub:
