Here’s an interesting piece of research conducted by Hall and Partners from the site TVWeek
Young men 18 to 34 are receptive to online ads and can recall about half of the ads they see on the Web, according to research released today from Break Media.
The company found that 47% of online men in that demographic have purchased a product or service after seeing an online ad. Break’s network of sites includes several male-skewing Web destinations, so the company has a vested interest in promoting the effectiveness of ads targeted to young men. Still, the research is valuable as it also points to broader trends in online programming for men.
You can read the rest of the report here:
