Very interesting presentation from the European Interactive Advertising Association (www.eiaa.net). Credit where’s it’s due – I found this in APN’s newsletter (thanks guys) so apologies if you’ve already seen it.
Key findings:
- Online ad spend continues to increase despite current economic climate
- Advertisers diverting spend from TV and print media to online
- Search and display set to grow substantially over the next two years
- Advertisers recognising benefits of pan-regional online campaigns
eiaa_marketers_internet_ad_barometer_2008
