Submission
- All creative must be submitted 5 days prior to campaign launch
File Formats
- GIF, JPEG, SWF, FLV
- HTML, DHTML and iFrames NOT supported
Rich Media Formats not accepted
- Interstitials (page takeovers)
- Slider (animation where overlay advert content slides in)
- Floating
- Pop-up or Pop-under
Animation
- animation must stop within 30 seconds
- unlimited looping cannot exceed 30 seconds
Video
- Any Video must have must have distinctly labelled “Play” / “On” and “Pause”/”Off”/”Mute” controls
- Polite Download/in banner video:
- User Initiated:
- Initiated by mouse click
- No restrictions on length or ‘automatic pause’ once initiated
- Non user-initiated:
- 1 MB max (true video streaming, progressive download must be on user click)
- No longer than 30 secs or 1MB whichever comes first
- Audio must be user-initiated
- NOT accepted on the main Homepage or News homepage
Audio
- Audio is permitted on click or by mouse-over after a 1 second delay. The audio must stop if the banner is moused-off and can be no longer than 30 seconds.
- Any Audio must have must have distinctly labelled “Play” / “On” and “Pause”/”Off”/”Mute” controls
- Audio is not permitted on the Pre-Roll Companion Banners
- BBC Worldwide reserves the right to reject ads with audio that has a negative user experience.
Flash
- All flash versions are accepted from Flash 6.0 and later
- Flash flies must be accompanied by a default gif or jpg version
- The campaign will go live with the default gif or jpg file if the flash files are not ready at the time of campaign launch.
- Flash Actionscript should not make calls to page content or any other external references apart from agreed polite downloads.
- Below is the appropriate clickTag to be inserted on all flash Actionscript 2 files:
Flash clickTag
on (release) {
if (clickTag.substr(0, 5) == "http:") {
getURL (clickTag, "_blank");
}
}
Expandables
See Adhub Rich Media Specs
Interaction
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialog
boxes, error messages, simulate interactivity (i.e. drop down menus, search boxes, etc.) without that functionality
actually existing.
Actual functional form elements (such as selection drop-down lists, radio buttons etc.) within ad creative are
permitted as long as no personally identified data is collected. This may be acceptable if there is a privacy policy or
T&Cs in the ad itself.
Actual functional form elements such as drop-down lists must remain within the permitted footprint dimensions of
the ad product – e.g. drop-down lists should not extend beyond the footprint of the ad product.
