The team at Adhub offer a truly professional and personal service. It makes a huge difference to work with a group of people who are so helpful and willing to go above and beyond. We have received an exceptionally high standard of account management and our requests are always responded to with a sense of urgency and importance. The adhub team are great at suggesting ways that we can be smarter in our approach to online marketing and have taken a genuine interest in understanding our brand.

Aimee Mitchell and Carol WhiteRialto Channel

Reaching the right audience

We get you in front of the right people

We package key channels via our vast hub of high quality sites to put your ads in engaging environments that meet the brief's audience requirements. There are a number of ways we can group audiences so that you can target your ideal market. 

Targeting we offer:

  1. Contextual, targeting puts your ads within sites and environments that attract your potential customers by demographic make-up (using services like Nielsen Netratings), by type of content - i.e. recipes for food brands and by region - i.e. Auckland house listings on realestate sites.

  2. Behavioural targeting helps you reach people who've read key content articles, searched for particular keywords or come from a certain type of internet service provider - e.g. from a fortune 500 company. This technology helps us target a category such as motoring enthusiasts or people interested in female health issues, across our hub of sites and enhance your ability to ensure your brand is in front of the right people. 

  3. Geotargeting allows you to only reach the people in the regions you want to; be it a city within New Zealand or another country, we use technology that allows our adserving system to target by a user's internet service provider. This type of targeting can miss some people on corporate networks which sends back IP information that makes them look as though they're from another region, so we compliment IP targeting with contextual targeting around regions to ensure we're getting to as many people within your target audience as possible. 

  4. Login information from email subscribers is possibly one of the strongest ways we can target people by age, gender and interest group. Outr hub of sites provides large numbers of people who have signed up for specific types of email content. We can compliment that content with the right message from you to ensure you're offer hits home with just the right people.  

Some advertisers think reach is all about getting to as many generic people as possible. We believe reach is about getting to as many of the right people as possible and adhub is here to make that process easy for you. Every one of our sites has quality content and audiences that stand up on their own, but when we combine these audiences into specific channels, you have a very powerful way to obtain targeted reach across large groups of consumers in your target market.