Statistics

• Gender

  

  Male	34
  Female	66

  Female Skew

• Age

  

  Under 20	3.2
  20-29	12.08
  30-39	19.15
  40-49	20.78
  50-59	22.08
  60+	22.35
  Unknown	0.27

  52% are aged between 20-49 years

• Household Shoppers

  

  Majority	53.93
  Even but/More	15.65
  Even but/Less	18.09
  None	12.33

  Majority do Household Shopping

• Home Owners

  

  Owned w/Mortgage	41.39
  Owned Freehold	30.69
  Rented	23.24
  Other	3.25
  Unknown	1.43

  72% Own their Own Home

Source: Nielsen Online Market Intelligence, March 2011