Our sites & specs

Statistics

  • Gender
    Graph of the data below
    Male56.9
    Female43.1

    Strong Male Skew

  • Age
    Graph of the data below
    Under 204.73
    20-2914.81
    30-3917.17
    40-4918.18
    50+44.79

    45% of Users are aged 50 years or over

  • Home Owners
    Graph of the data below
    Owned w Mortgage37.37
    Owned Freehold29.29
    Rented28.62
    Other4.71
    Unknown

    66% Own their own home

  • Household Income
    Graph of the data below
    $ 40K or Less19.19
    $ 41 - $ 60K10.10
    $ 61 - $ 80K14.14
    $ 81 - $ 12022.22
    $ 121 - $ 25013.80
    $ 251 plus4.04
    Unknown16.5

    55% have household incomes of $60k or more.

 Source: Nielsen Online Market Intelligence March 2011