Our sites & specs

Statistics

  • Gender
    Graph of the data below
    Male49.25
    Female50.75

    Gender Audience Equally Split

  • Household Income
    Graph of the data below
    less than $ 40k13.88
    $ 41k - $ 60k10.13
    $ 61k - $ 80k11.78
    $ 81k - $ 100k12.81
    101k - $ 120k11.14
    $ 121k - $ 250k18.25
    $ 251k+4.36
    Unknown17.66

    High Earners

  • Age
    Graph of the data below
    under 205.24
    20-247.29
    25-296.84
    30-349.28
    35-3911.38
    40-4410.77
    45-4910.28
    50-5410.32
    55-599.53
    60+18.59
    Unknown0.48

    A more mature audience

  • Home Owners
    Graph of the data below
    Owned with Mortgage40.37
    Owned no Mortgage27.97
    Rented26.82
    Other3.09
    Unknown1.75

    Market Friendly Home Buyers

Source: Nielsen Online Market Intelligence, March 2011